How Do We Keep Our Prices So Low?

Advertising

We're going to be very honest here how and why we keep our pricing so low. The products we sell at protectyourthings are generally low premium products and as a result selling one policy does not earn much money. It's therefore important that we sell volume.

Most of our competitors do this differently to us. They tend to use 'Google Ads' which is a pay per click service. When a customer clicks on your advert it costs the company that have posted the advert. We have tried this technique and whilst it does work, we found that it cost between £80 and £100 to convert one sale. Clearly if you are selling a Home Emergency policy for £52 and it costs £80 to acquire the business, then you aren't going to be in business for long. As a consequence, the price of the product is driven up to cover the advertising costs. The product isn't any better than ours, but it has cost more to acquire the business and so is more expensive.

We decided that we didn't like this model, because you the customer aren't getting value for money. So were going for the 'slow but sure' model. We advertise using Facebook, Twitter, Instagram etc... but we do it the time consuming free way, posting to Facebook Groups, getting Retweets and asking for people to like us. It's slow going, but we feel it is the best way for our customers and we make sure we tell you that you are getting a good deal and to tell your family, friends and anybody that will listen.

It won't make us rich overnight, but over the years we gain more customers than we lose and we grow a sustainable business.

So why do we sell products that have a low premium and have to sell such large volumes to make a profit? Because we don't just sell these add on products. We have been an Insurance Brokers since 1993, so we have a large client base of customers who have Home, Motor, Travel, Liability, Business Insurance with us.

So selling small premium policies like Home Emergency Cover to new clients, gives us more people to talk to about our other services. Don't get us wrong, we don't do this in a pushy way. You won't get bombarded (at all) with emails and phone calls, but the law of averages says that some of these new clients will buy other products from us over the years.

In addition, we are also Fee Free Independent Mortgage Brokers, so selling Home Emergency and Landlord Home Emergency cover means that we are naturally talking to customers who own property and buy property. These are the people that we want to talk to, because we can help them with their mortgages and generally they are more than happy to talk to us because unlike the majority of Mortgage Advisers, we don't charge broker fees.

So as you can see, whilst we are busy fools, there is some method in our madness. All of what we do is cheap advertising for other products that may be of interest to you.

We keep our prices low, which allows us to sell more products and services, which means we keep our prices low.

So, when you look at our products and think they are too cheap, relative to other products in the marketplace, hopefully you will understand and have confidence that you are getting a quality product at a competitive price because of our low cost marketing plan.

Mortgage Clients We Can Help

• First Time Buyers
• Home Movers
• Remortgage
• Buy to Let
• Limited Company Buy to Let
• Debt Consolidation
• Capital Raising
• Equity Release
• Lending into Retirement